From session to outcome β a unified clinical platform for Applied Behavior Analysis therapy. Investor & Partner Overview.
ABA providers juggle paper binders, generic spreadsheets, and legacy software designed two decades ago. Data gets siloed. Sessions go underdocumented. Families are left in the dark. The result: worse outcomes for children and shrinking margins for clinics.
Cue is an all-in-one ABA platform β data collection, session management, program design, clinical reporting, and family engagement β designed for the way therapy actually works.
ASD diagnosis rates have doubled in 15 years. Insurers in all 50 states now mandate ABA coverage, and waitlists at clinics average 6-12 months.
Incumbent tools (CentralReach, Catalyst) were built before mobile-first. No competitor offers Apple Watch integration or real-time sync across all form factors.
Increasing documentation requirements from payers make automated, compliant data capture a cost-of-doing-business β not a nice-to-have.
| Feature | Cue | CentralReach | Catalyst | Rethink |
|---|---|---|---|---|
| Mobile-first data capture | β | β | β | β |
| Apple Watch support | β | β | β | β |
| Offline mode | β | β | β | β |
| Real-time sync | β | β | β | β |
| Family portal | β | β | β | β |
| Auto-generated reports | β | β | β | β |
| Integrated billing | β | β | β | β |
| Modern UI / UX | β | β | β | β |
| Foldable / tablet split-view | β | β | β | β |
Individual therapists sign up for free. They experience real-time data collection during sessions, then advocate for clinic-wide adoption with their BCBA.
Demo stations at ABAI, CalABA, and regional conferences. Live watch demos create word-of-mouth. Target: 50 pilot clinics in Year 1.
Clinical resources, CEU partnerships, and a podcast targeting BCBAs. Build trust before asking for the sale.
ABA industry is consolidating. PE-backed groups managing 20-100+ locations need standardized tech. Enterprise tier with API access and dedicated onboarding.
Integrated billing data gives us a wedge into payer networks. Clinics using Cue submit cleaner claims = lower cost for insurers = preferred vendor status.
Aggregated, anonymized outcome data becomes the industry's largest ABA effectiveness dataset β enabling benchmarking, research partnerships, and premium analytics.
Clinic operations dashboard is deployed and functional. Managing session scheduling, client records, and team oversight.
Core session engine and data collection interface in active development. Targeting TestFlight beta by late Q2.
UX finalized. Watch app companion architecture designed for minimal latency between wrist tap and data sync.
We're raising a $1.5M seed round to complete the mobile platform, launch the Apple Watch app, onboard pilot clinics, and build the go-to-market engine.
No competitor has a native Apple Watch app for ABA. No competitor has real-time cross-device sync. We own the mobile-first wedge.
Healthcare SaaS churn averages <5% annually. Clinics build workflows around their platform β switching costs are high once embedded.
ABA is the entry point. The same platform architecture extends to speech therapy, occupational therapy, and behavioral health β a $15B+ combined market.
Aggregated outcome data creates a defensible moat β research partnerships, payer analytics, and predictive tools that no newcomer can replicate without scale.
Interested in learning more? Let's talk.